Some eye-popping excerpts:

— On spending priorities: “Federal records show that, by the time of the Iowa caucuses, the DeSantis campaign is on pace to spend significantly more on private jets — the governor’s preferred mode of travel — than on airing television ads.”

— On puzzling strategy decisions: “Never Back Down bragged about knocking on two million doors by September — but more than 700,000 were households outside the key early states of Iowa, New Hampshire and South Carolina.”

— On disagreements between the PAC and campaign: “Some of the money was saved by not running digital ads. Never Back Down has paid for only a single Facebook ad, in South Carolina, since late September and nothing on Google or YouTube since the end of October, maddening the campaign team.”

This quote pretty much sums it up: “If the great promise of the DeSantis candidacy was Trump without the baggage, STUART STEVENS, a top strategist on MITT ROMNEY’s 2012 presidential campaign, said that what Republicans got instead was ‘TED CRUZ without the personality.’”

Courtesy the Playbook.

When people say Cruz - what a putz - has more personality; you are boring, dead, or both.