From its creation to the end of March 2020, the Lincoln Project had raised $2.6 million in contributions and spent $1.4 million of that sum.[47] Although the Lincoln Project has raised and spent far less than other PACs, the group has achieved success in having its ads go viral and with its "nontraditional strategy of playing mind games with the president."[23] The group has few major donors;[14] the top contributors are Silicon Valley investor Ron Conway, financier Andrew Redleaf, and Walmart heiress and philanthropist Christy Walton, who gave $50,000, $25,000, and $20,000, respectively (whose contributions collective make up just 4% of the Lincoln Project's total fundraising).[47] About 59% of the group's total fundraising comes from small donors ($200 or less).[14] The group's expenditures are mostly in producing, buying, and placing ads.[14]